•Worked with team developing multiple campaign creative themes. Worked on all facets of proposal development process including pitching and assembling creative team and casting.

• Wrote all copy for instore, social, mobile, PR, marketing (including OOH and media buys), and internal communications.

•Worked on all facets of proposal development including pitching and assembling creative team and casting.

• Conducted video interviews with cast. Quotes were used for messaging across all channels.

• Wrote copy for social, mobile, PR, marketing (including OOH and media buys), and internal communications.

•Developed multiple campaign creative themes for New Concepts pop-in collaboration. Worked on all facets of proposal development process including pitching and assembling creative team and casting.

• Assisted with general aesthetics and ideation at shoot and liaised with creative and collaborative teams.

• Conducted designer interview, wrote a long form feature, and coordinated art for social, press and owned channels.

• Wrote all copy for instore, social, mobile, PR, marketing (including OOH and media buys), and internal communications.

• Developed campaign voice and wrote taglines and all copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, mobile, social, and internal communications for fashion collaboration pop-in.

• Wrote long form designer profile for in-house and social channels.

• Assisted in vision, development, ideation, and all stages of pitch dek, casting, and creative team assemblage.

• Liaised with creative lead, art department, and digital merchandizing team, and collaborating brand.

• Developed campaign voice and wrote taglines and all copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, mobile, social, and internal communications for fashion collaboration pop-in.

• Wrote long form designer profile for in-house and social channels.

•Assisted in vision, development, ideation, and all stages of pitch dek, casting, and creative team assemblage.

• Liaised with creative lead, art department, marketing, digital merchandizing, and collaborating brand.

• Developed campaign voice and wrote taglines and all copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, event, mobile, social, and internal communications for fashion collaboration pop-in.

• Wrote long form designer profile for in-house and social channels.

•Assisted in development and ideation of pitch dek and creative.

• Liaised with creative lead, art department, marketing, digital merchandizing, and collaborating brand.

• Named top-selling category to further differentiate the line and push sales.

• Conducted video interviews for digital and social. 

• Wrote brand manifesto and taglines used instore, for PR, marketing, and internal communications.

• Wrote all copy for various stages of campaign presentations and proposals, for both brands as well as production and creative teams. 

• Helped define direction and logistics of campaign and assisted with casting.

•Developed multiple campaign creative themes for New Concepts pop-in collaboration. Worked on all facets of proposal development process including pitching and assembling creative team and casting.

•Named collection and wrote all copy for instore, social, mobile, PR, marketing (including OOH and media buys), and internal communications.

• Wrote taglines and copy used instore, for PR, marketing, media buys, OOH, launch and landing pages, mobile, and internal communications for men’s and women’s seasonal fashion campaigns and NYC flagship launch.

• Wrote long and short form fashion features and designer profiles for in-house channels.

• Conducted interviews with creative team and employees (corporate and sales) for social channels, Website, and internal communications.

• Highlighted and selected products to editorialize on social and in-house channels.

• Liaised with creative lead, art department, and digital merchandizing team.

• Coordinated, developed, and conducted on-camera interviews with campaign stars and lookbook cast.

• Conducted BTS interview with designers for press and social

• Wrote press release.

• Scripted campaign and PR films for digital, social, and TVC. Liaised between agency, client, directors, and technology company. Performed music research as well as edit notes and storyboarding. Worked with voiceover direction and casting.

• Wrote all copy for various stages of campaign presentations and proposals.

• Helped define direction and logistics of campaign and assisted with casting and location.

• Wrote press release and social media posts.

• Coordinated, developed, and conducted interviews for seasonal campaigns and global perfume launch. Interviews include the designers as well as film directors, campaign stars, perfumers, and corporate staff.

•Wrote all content for press kits which is translated for all markets.

• Wrote all copy for various stages of campaign presentations and proposals, for both brands as well as production and creative teams.

• Helped define direction and logistics of campaign and assisted with casting and location.

• Wrote press release and social media posts.

• Served as editor-in-chief and lead writer of Uniqlo’s instore magazine, available globally and translated into 8 languages.

• Conducted interviews, edited, and wrote features. Contributed with model and “real people” casting and general image direction. Images were used in magazine, instore and vitrine display, and online.

• Liaise with corporate team in Japan on all aspects of publication.

• Wrote instore copy (signage, taglines, slogans) for all English-speaking regions.

• Liaised with corporate team in US and Japan on implementation and usage.

• Conducted interviews and wrote copy for edit and social media components of seasonal instore campaigns, as well as contributed to casting.

• Wrote all copy for various stages of campaign presentations and proposals for production and creative teams.

• Wrote brand manifestos, taglines, and press releases for various sub-brands, lines, and collaborations.

• Scripted commercial to be shown on digital channels as well as a TV and cinema buy.

• Worked on casting voiceover actors. 

• Wrote brand manifesto and taglines used instore, for PR, marketing, and internal communications.

• Wrote all copy for various stages of campaign presentations and proposals. 

• Provided all content of journal for the Fragrance Foundation Awards.

• Interviewed all category winners and special awards recipients.